
Inspired by ancient wisdom, divine energy and a modern yogini culture, “Strings & Beads” is a socially conscious brand with a vision to create fashion for the soul. It is our mission to guide people in finding a deeper meaning and purpose in their lives by balancing energy and centering within and to lead a meaningful life.
When you wear “Strings & Beads” jewelry, one’s energy aligns with the help of gemstones & crystals. The effect leads to inner healing, centeredness and truth, contributing to personal wellness. All products are “handcrafted” and infused with loving healing energies that help raise consciousness. If used regularly and with intention, strings & beads’ beautiful creations allow the wearer to connect to higher states of inner truth and manifest dreams and goals of life easily.
EMPOWER | EMBRACE | INSPIRE
A humble welcome to our sacred space.
Since 2011, Archana Avinash – Founder of Strings & Beads, has been making jewelry for people seeking purposeful accessories that speaks to their soul.
Our purpose and passion is to help guide others to connect to their most authentic and highest selves by understanding & de-mystifying the world of crystals. By teaching people simple ways in which crystal energy can benefit their daily lives, our hope is for you to feel empowered, motivated and excited to create the life you’ve always dreamed of.
All of our pieces are designed with intention and hand crafted with care and love using only genuine gemstones. We take time and care when choosing the crystals we work with, ensuring they are of the highest quality and that they resonate with our purpose.
Ever since Archana moved to the United States, the UAE Operations of business is managed by our partners in Dubai. Mansi Bhatia is an essential oil & wellness junkie who divulged into it all since 2017. Her Focus has always been sustainable & ethical wellness experiences. A business owner herself with Essential Oils, she has never felt this fulfilled with her corporate stint in leasing & real estate. She is happiest with her husband traveling, exploring cultures & gastronomy.

Buy One. Plant One
At Strings & Beads, we’re proud to stand with “One Tree Planted”.
Together we are planting trees for our future generations.
We’re excited to announce we’ve expanded our “Buy a Crystal, Plant a Tree” project to cover all products in our collection.
This Project is made possible only with your help. For every purchase you make on our website or at our pop up, one tree will be planted as a representation of your support & participation.
Thank you for helping make our world a better place.
