An MBA graduate with a background in Corporate Communications and Marketing, Archana Avinash chose her passion over her high-paying day job in 2011 and began Strings and Beads in Qatar. Crystal healing happened by accident, and since then, life has changed for Archana. A tarot card reader and an energy healer, Archana has always had a huge interest in metaphysics, sacred geometry, and mythology. Strings & Beads clearly illustrates Archana’s passion for crystals, the law of attraction, and all things mystical.

Archana’s vision is to celebrate style and craftsmanship in everyday jewelry and to reinstate healing gemstones so men and women can wear this jewelry every day, helping them in their personal, social, professional, and spiritual growth. She is a certified crystal healer and a Graduate Gemologist from GIA who travels far and wide to source her gemstones and supports other small artisans who are into fair-trade business practices.

Archana is a very people-loving, coffee-drinking, worshipper of Mother Earth who lives for adventure, traveling, and eating really, really good food. She hails from India and spends pretty much every waking minute building, discussing, exploring, and delighting in Strings and Beads. She lives with her charming and inspiring husband and their adorable sons, Rithik and Guhan, in Virginia, USA.